This section is an insight for budding voiceover artists and clients who want to know a little more about the Wonderful World of Voiceovers.
Engaging Voiceovers that Sell
You may not realise it but the reason why a voiceover is chosen for a project is because the client believes that the voiceover will Sell/Promote their products and services.
What should you look for in a Voiceover Artist?
You need someone who understands the brief and what you are trying to achieve. From a Telephony on hold message or Website Audio to Radio and TV Commercials, Video Games, Audio Books and Corporate Videos. They all need the perfect voiceover for the job. The client often has a specific idea of what they want from a voiceover talent; female, male, young, middle age, old, bubbly and lively, natural, conversational, corporate or out and out hard sell.
Many voiceover artists are able to adapt to any given situation and can become the character that is right for the project. It could be a certain accent that is required for the read – French, Yorkshire, Liverpudlian (scouse), Geordie, London, American or Australian the list goes on. Does the voiceover need to be soft and gentle, warm and caring, bold and aggressive, inviting, vulnerable and sexy? All these things have to be taken into consideration. The most important aspect of any voiceover is to be engaging, yes, they must 'engage' the listener.
Good voiceover artists build relationships with their clients and are 'user friendly', able to get on with the job in hand, take direction and offer suggestions and advice when needed, while staying totally focussed on delivering the perfect voiceover, a voiceover that the client is absolutely delighted with.